Nike recently reported flat to down annual sales last month in its golf business for the last two years at $700 million. A business that has been running since 1984 and introduced the first clubs after bringing in a design team in the year 2000. Its first efforts appeared within a year in the form of the Nike Forged Blades irons and then followed in 2002 with Pro Combo irons, which uniquely combined three different kinds of irons within the same set. Sales in 2013 and 2014 were nearly $800 million a year. The company also had recruited a young Tiger Woods as its clothes peg for shoes and apparel, and ultimately the clubs were to come sometime later. Woods however making that transition to the clubs very gradually – showing a wisdom beyond his years.
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